Thermo Fisher Campaign

Context

Thermo Fisher tasked us with promoting the SureTect PCR System, a fast, reliable solution for detecting foodborne pathogens across diverse samples. The challenge was simplifying complex food-safety technology for social audiences. The campaign showed the invisible made visible, highlighting speed, compliance, and ease of use, positioning SureTect as a trusted, efficient choice for modern laboratories.

Responsabilities

Strategy
Concept design
Creative Direction
Production

Team

Thermo Fisher Marketing U.S.
Up There Everywhere

Work developed in collaboration with Up There Everywhere. This project was a great opportunity to merge scientific rigor with clear, engaging storytelling, translating complex food-safety technology into a social campaign that made the invisible visible and positioned the SureTect PCR System as a trusted, accessible solution for modern laboratories.

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