Nike - Pegasus 41 Seeding Pack
Context
A limited-edition seeding pack for the Nike Pegasus 41 Volt, created for 150 athletes and influencers, brought the campaign message “Don’t Waste Your Energy” to life through bold, sustainable design. Made with recyclable materials and a UV-varnished bolt pattern, the pack features a magnetic closure and a dual-compartment layout — showcasing the Pegasus above and a full running kit hidden below.
Responsabilities
Packaging design
Team
Production agency OY Communications
Nike EMEA Marketing
Work developed in collaboration with Oy Communications. This project was a great opportunity to merge storytelling, sustainability, and craftsmanship — and a reminder of how much detail can elevate an athlete’s unboxing experience.
Feel inspired?
I would like to chat about this project with you or explore how design can help bring your next product to life.