Since a while I see more companies developing their own creative agencies associated to their businesses and products. Heavily investing in creative workforce > staff… And while these ‘born from within’ creative bureaus orchestrate perfectly within the vision and values of the brand, they also run (after a period of time) into challenges to constantly strive for out of the box ideas. It proves impossible to keep thinking off new ideas while wearing the same thinking cap.
To avoid failing to deliver new insights and ideas for your brand > You’d need to trigger those creative appendixes and promote changes. Internally constantly challenging the brief. And instil an insatiable -natural- curiosity to explore new directions.
If that proves too hard, or your brand needs from faster results > remember that many (external) creative agencies exist because of the need to explore and develop their own vision, so it comes inherent to explore for new results.